This is a project I did for an internal agency competition to represent FCB Joburg at the Minds Wide Open student conference in Michigan University, USA. We had to give a motivation to why we were the right person to get the gig. The work had to capitalise on our strengths as designers/copy writers etc.
I don't believe I was brought in this world to just live for myself but instead to live for others too. To make a change and to impact the lives of those who come after me. I love my baby cousins and nephew and their ability to see the world differently. I hope the chance to experience going abroad for me will help them see that they can do anything that they put their minds too. So ultimately the work is inspired by them.