![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/ced92ad0-9946-4b8d-b87e-b984b9a7b342_rw_3840.jpg?h=75aae5506373676bb7cf73d18343ceca)
Power Talks brand identity
Power Talks is a space created in 2019 by Goethe-Institut South Africa and the African Centre for Cities, for conversations about power in the creative and cultural sectors in South Africa. A multidisciplinary, multi-site programme in Gqeberha & Bhisho, Durban, Cape Town and Johannesburg; which allows for a disruption of the performativity of critical debate that often skirts dissensus and discomfort in the dissection of power.
Photography: @abolova .
![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/b7de4c7b-029d-4b48-a6f7-e4d49d10c57d_rw_3840.jpg?h=6de3a5f74a010e018e306139cdef9705)
![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/e1da62e7-6d35-4e86-9d5a-0984a1766ace_rw_3840.jpg?h=50fac2f2a0e9a1cfd047da3de50a9b61)
The wordmark letterforms are derived from dissected Euro ‘€’ and Pound sign ‘£’. The use of typeface reference implies power, economically they (£ €) are both stronger than the Rand. However in the design process we intentionally distorted and dissected the £ € signs in an effect to hide the essence of the currencies.
This was a way of showing how some this power is hidden from sight.
![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/f4cfead5-3010-422f-9b28-cce674e496e8_rw_3840.jpg?h=951f4b57f5a8e4eb97dab44598fadd13)
![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/b537a105-a192-4ffc-94da-bc2aa52da96c_rw_3840.jpg?h=8ddf2bff0fb8c6ecb75d195c8fecdf41)
![](https://cdn.myportfolio.com/23c68c26-3d92-4f62-98d6-d13d0fc2d062/50c95447-bed3-4c90-8c77-839bd59e2e7a_rw_3840.jpg?h=e7a32a4322c6b0c55479590ec7d9b549)