Task
To rebrand Ukhamba Beerworx and create a visual language that can be used on all their elements.
Concept: Past + future
In the history of Nguni people of Southern Afrika, it was custom for tribesmen to gather in a circle sharing umqombothi (a traditional beer) from a clay pot called ukhamba. Our rebrand approach lead us to connect the past (ukhamba) and the future (hops), so that every time you enjoy Ukhamba with friends and strangers you are celebrating the traditional legacy of the Nguni people.
Old logo
New logo
Photography: @darion4